According to Bike Biz’s 2009 industry salary survey, women are still drastically underrepresented in the trade, with females representing as little as 5% of the UK’s bicycle business.
“Companies such as Velorbis are working hard to attract female consumers to cycling. But maybe the bike business needs to also work harder at tempting women to join the industry,” said Bike Biz.
We definitely agree with Bike Biz.
Velorbis has always strived to highlight the practicality and lifestyle benefits of cycling equally to both our male and female customers – and inject some glamour into the industry – through our imagery and our carefully designed range of classic bicycle icons that suit all lifestyle needs and personal styles.