Velorbis is proud to be the supplier of the bicycle to develop the most climate-friendly bar in the world.
Following commitments to 100% renewable electricity and ZERO carbon emissions at its breweries, Carlsberg asked itself whether it was possible to develop the most climate-friendly bar in the world. The answer? Probably!
The bar is powered completely by an integrated windmill and in true Danish-style, an attached Velorbis bicycle which consumers can use to generate enough power to pour their beer in case of no wind. Following the recent Carlsberg advert starring Danish actor Mads Mikkelsen biking through Copenhagen, the sustainability innovation sends a clear signal to Carlsberg’s Danish provenance.
Read the full details at Carlsberg Group.