Daniel Wellington has just launched a very nice shop in the Mood Gallery Shopping Mall in central Stockholm. They use their Velorbis Company Bicycle to extend their brand outside the shop.

It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, the founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

 

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now a few years later, this design is still an important part of what makes Daniel Wellington so special.


Find out more about Daniel Wellington here.