Velorbis was delighted when Magasin approached them to create an exclusive competition and in-store bicycle display.

As Denmark’s first ever department store established in 1868, Magasin has a great history. Its combination of heritage and style vision tempts all fashion savvy Danes and international visitors to Denmark.

In June this year, a selection of Velorbis bicycle icons were accessorized alongside the world’s best fashion and lifestyle brands throughoutMagasin’s flagship Copenhagen store in Kongens Nytorv, Nyhavn. 

Due to popular demand there was a second in-store Velorbis display in the Menswear department and a competition that ran from September until 12th October 2009 with the chance to win a super-cool Velorbis Churchill Balloon gents bicycle.

It just goes to show how your bicycle can be the perfect accessory for your individual style
See some photos from the recent in-store promotions…

The exclusive competition prize: Velorbis Churchill Balloon retro gents bicycle with brown Fat Frank tyres.




Velorbis Churchill Classic upright gents bicycle in Menswear.



Velorbis Scrap Deluxe urban retro gents bicycle in Menswear.


Velorbis Scrap Deluxe ladies classic bicycle in Womenswear.

15052009220Velorbis Dannebrog ladies classic bicycle in Womenswear.


Velorbis Long John old school transport bicycle in the luxury foods department.


And the winner is….
Congratulations to Scandinavian Airlines (SAS) Captain Knud Schmidt,  who won a stylishly cool Velorbis Churchill Balloon premium gents bike with brown tyres.