MYVELORBIS CYCLE CREATOR GIVES CUSTOMERS MILLIONS OF WAYS TO DESIGN THE BIKE OF THEIR DREAMS

velorbis-design-tool

Copenhagen, 23 May 2017, Velorbis, the Danish bicycle and accessories brand, unveils today an innovative new way for customers to become bike designers by customising and personalising their favourite Velorbis model. The MyVelorbis Cycle Creator, a new and comprehensive online design tool, changes the way people can choose and buy a bicycle. Customers can create their perfect bike and put their stamp on the way it looks with their combination of colours, components and accessories.

Kenneth Bødiker, CEO of Velorbis says, “We have a standard range of colours that we love but we didn’t want to stop there. We wanted to let our customers decide what works for them. There is nothing on the bicycle market quite like it. Instead of simply offering a few models, colours and components to choose from – and no accessories – we offer millions of combinations that can inspire and fire customers’ imaginations.”

MyVelorbis Cycle Creator is straightforward and fun to use. Firstly, customers choose a Velorbis bicycle model from eight options. Secondly, they select components from more than 10 options, such as a front carrier or a basket. Companies can use this function to select advertising plate(s), which they can brand by uploading their logo, slogan, etc. Thirdly, customers pick their colours from literally all the colours of the rainbow – 203 colours in total. Finally, they can add their finishing touches with cycle accessories from the current Velorbis range.

The completed masterpiece can then be shared online on social networks – with friends and family as well as business associates and colleagues if it’s a branded bike. After purchasing, the standard delivery time of 4-6 weeks applies and, as with all Velorbis bicycles, the bicycle models are designed in Denmark and made in Germany, which enables this short lead time.

MyVelorbis Cycle Creator reflects the consumer shift towards personalisation and customisation of branded lifestyle products. The online tool lets customers put their individual twist on their purchase, creating something unique that suits their style and will always be special to them. Customers can be inspired by fashion colours, classic shades, art-inspired mixes, national colours, sports team colours, and different variations of a tone – red on red, all the blues, etc.

Equally, companies and organisations can make a statement and be on-brand in an eye-catching and mobile way with branded advertising plates. As with pop-up stores, branded bicycles can pop up at prime locations or marketing events, any time.

“By letting customers choose the colours they love, their bicycle will always be timeless to them, just like the clothes they wear, the interior design they choose, the art they hang on their walls,” concludes Kenneth Bødiker. “It’s storytelling on two wheels – with the same high-quality that comes with a Velorbis bicycle.”

Try the MyVelorbis Cycle Creator on Velorbis.com to design your bike and colour your world.
Ride in Style

myvelorbis cycle design toolThe Danish Prime Minister, Lars Løkke Rasmussen, who is also a keen cyclist, took the time to visit us, to learn a bit more about our Ride-in-style Concept. The Prime Minister got a sneak preview of our new online Cycle design tool called MyVelorbis – where you can design and customize your very own Velorbis cycle from millions of different combinations.

MyVelorbis Cycle Creator will be launched to the public in a few weeks. If you are intereted in knowing more about MyVelorbis Cycle Creator, please go to velorbis.com and sign up for our newsletter.

Finally we would like to thank everyone, who took the time to visit our stand at Scandinavia’s biggest Cycle Show @Lokomotivværkstedet this weekend.

Ride in Style…..

 

velorbis-trike

Velorbis will attend the Copenhagen Bike Show that take place 10-12 March 2017. Come and visit us and have a look at our bicycles and accessories, as well as the brand new Relo Drive electric system that transforms any bike into an electric bicycle. Read more on www.relodrive.com

 

copenhagen-fashion-show

Opening hours

The opening hours are:

Friday, March 10: 10am – 8pm
Saturday, March 11: 10am – 6pm
Sunday, March 12: 10am – 4pm

Location

Lokomotivværkstedet is very central located in Copenhagen. Hence it is easy to go there whether you travel by bike, car or train. At this web site you can check out how it is most convenient for you to arrive. You choose your mean of transportation just over departure address. You will find great food at the venue.

There is plenty of space for parking a bike at Lokomotivværkstedet on Otto buses Vej 5 A. If you go by car, there is 300-400 parking spaces to choose between as seen on the map beneath. If you go by train there is less than 10 minutes of walking from the closest train station, Dybbølsbro, to Copenhagen Bike Show.

Velorbis voted to the “10 coolest things in the world this week” by the magazine GQ United Kingdom.

This retro-style two-wheeler from Danish bike manufacturer Velorbis combines all the features needed for a fuss-free and stylish ride. This includes leather grips, a seven-speed Shimano Nexus, a brown saddle designed by British brand Brooks and a lightweight 57cm steel frame in racing green. Ride this through the cobbled streets of Copenhagen and be at one with the locals.

You can read the article about Velorbis on the GQ Magazine online edition.

velorbis-gq

Daniel Wellington has just launched a very nice shop in the Mood Gallery Shopping Mall in central Stockholm. They use their Velorbis Company Bicycle to extend their brand outside the shop.

It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, the founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

 

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now a few years later, this design is still an important part of what makes Daniel Wellington so special.


Find out more about Daniel Wellington here.