Danmark er bl.a. kendt for en unik design- og cykelkultur. Samarbejdet mellem Velorbis cykler og Fritz Hansen tager det bedste fra begge verdner. Resultatet er blevet en moderne bycykel og tilhørende tasker, hvor fokus er på den fælles kærlighed til håndværket, materialerne og æstetikken.

“Samarbejdet med Velorbis og Fritz Hansen har været inspirerende og fungeret godt, fordi vi har et fælles værdigrundlag, der tager udgangspunkt i at designe enkle, funktionelle og æstetiske produkter i den højeste kvalitet. Vi er altid interesserede i at vise vores brand fra et nyt perspektiv, som er interessant for vores kunder. Og vi er altid interesseret i at arbejde sammen med stærke brands, som vi deler de samme værdier med. Samarbejdet med danske Velorbis er et eksempel på dette”, siger Sofie Lindahl-Jessen, Executive Vice President Sales & Brand Management, Fritz Hansen.

Velorbis har i samarbejde med Fritz Hansen designet cyklen ’Arrow Seven 60’ – en moderne bycykel, som hylder 7’er stolens 60 års jubilæum og og ikke mindst dansk design og -cykelkultur. Cyklen består af et håndbygget muffesamlet stel med lædersadel og -håndtag. Cyklen har desuden den særlig brune Fritz Hansen farve, som både stellet og hjulene er indfarvet i. Derudover er der en række unikke features – så som et læder emblem, en kobber klokke, læderindbundne tå-clips samt blankpolerede rustfri stålskærme, som alle er med at understrege eksklusiviteten i dette design.

“Dansk design og ikke mindst dansk møbeldesign, har altid været en stor inspirationskilde for vores arbejde, så at få lov til at arbejde sammen med Fritz Hansen er en stor ære og et kæmpe skulderklap for os”, siger Kenneth Bødiker, Co-Owner, Velorbis, og fortsætter: ’En flot designet cykel er nutidens (nye) møbel, der kan hænges op hjemme på væggen til skue og beundring for dig og dine gæster”, slutter Kenneth Bødiker, Co-Owner, Velorbis

Man vil kunne opleve denne limited edition Arrow Seven 60 bycykel med tilhørende lædertasker hos Velorbis’ forhandlere i april. Både herre- og damecyklen koster kr. 9.995 kr. / uden gear og 11.995 kr. / med 7 gear.

For yderligere information kontakt venligst:
Sanne Lund Hansen, International PR Manager Fritz Hansen, +45 2519 0796, slh@fritzhansen.com

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[vc_row][vc_column][vc_column_text]Among other things, Denmark is known for its unique design and cycling culture. This collaboration between the Danish bicycle brand Velorbis and Fritz Hansen combines the best of both worlds. The result is a modern city bicycle, complete with bicycle bags, where the focus is on the two companies’ shared passion for craftsmanship, materials and aesthetic.

The collaboration between Velorbis and Fritz Hansen has been inspiring and effective because of our shared values, driven by an ambition of designing simple, functional and aesthetic products in the highest quality. We are always interested in presenting our brand from a new perspective that is interesting to our clients. And we are always interested in working with strong brands that share our vales, and our collaboration with the Danish brand Velorbis is an example of that,’ says Sofie Lindahl-Jessen, Executive Vice President Sales & Brand Management, Fritz Hansen.

In collaboration with Fritz Hansen, Velorbis has designed the bicycle ‘Arrow Seven 60’ – a modern city bicycle that celebrates the 60th anniversary of the Series 7TM chair and, not least, Danish design and cycling culture. The bicycle has a hand-built lugged and brazed frame with a leather seat and leather handle grips. The colour of the frame and the wheels is the bespoke Fritz Hansen brown. A range of unique features – including a leather emblem, a copper bell, leather-bound toe clips and high-gloss stainless steel fenders – underscore the exclusivity of the design.

Danish design, not least, Danish furniture design, has always been an important source of inspiration for our work, so we view this opportunity to work with Fritz Hansen as a great honour and a big pat on the back,’ says Kenneth Bødiker, co-owner, Velorbis, and adds, ‘A well-designed bicycle is a piece of contemporary furniture, which deserves to be displayed on your wall at home, to be admired by yourself and your guests, complementing your other designer furniture.

This limited-edition Arrow Seven 60 city bicycle, which comes with leather bicycle bags, is available from Velorbis’s retailers from April.

Both men’s and women’s versions cost DKK 9,995/EUR 1,350 without gears and DKK 11,995/EUR 1,595 for a version with seven gears.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_masonry_media_grid style=”all” items_per_page=”10″ element_width=”4″ gap=”5″ button_style=”rounded” button_color=”blue” button_size=”md” arrows_design=”none” arrows_position=”inside” arrows_color=”blue” paging_design=”radio_dots” paging_color=”grey” loop=”” autoplay=”-1″ item=”masonryMedia_Default” grid_id=”vc_gid:1427709058962-13c94262-5aa6-3″ include=”3378,3376,3374,3372,3370,3368,3365,3363,3361,3357,3353,3351,3349,3347,3328,3330,3332,3339,3341,3343,3345,3326,3324,3316,3314,3312,3310,3308,3202,3204,3205,3206,3207,3249,3253″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]You will find high resolution images below.

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